We're not an entertainment company that happens to use Scalextric.
We're an experiential events company that uses racing to bring people together.
We Build Experiences
People Remember.
Not because it's Scalextric. Because competition brings people together.
For the last decade we've built businesses around creating products and experiences people genuinely enjoy. Adam's Scalextric Events combines that experience with a lifelong passion for racing to create bespoke activations for exhibitions, corporate events, weddings and brand experiences across the UK.
Trusted by Porsche, NEC, Howdens, Beale & Co and more.
Hi, we're Adam & Emilie.
What started as a childhood obsession with Scalextric has grown into one of the UK's most unique event experiences.
Every event is designed, built, transported and managed by us. From custom-built scenery and branded barriers to digital race management and live leaderboards, we obsess over every detail so our clients don't have to.
When we're not travelling the country with our track, we're constantly designing new layouts, creating miniature scenery and finding new ways to make every event even more memorable.
How We Got Here
1998
First Scalextric set.
Spent more time building tracks than actually racing them.
2013
Started building ecommerce brands from the ground up.
Over the following decade we learnt everything about branding, customer experience and creating products people genuinely love.
2025
Combined those two passions.
Adam's Scalextric Events was born — not as a toy hire company, but as an experiential marketing business built around competition.
Today
We travel throughout the UK.
Creating memorable experiences for exhibitions, weddings, corporate events and brand activations. Every event is custom-built. Every layout is unique. Every guest leaves smiling.
What Makes Us Different
Bespoke by Design
No two events are the same. From branded pit walls to custom scenery, every setup is tailored to your event.
Built for Engagement
People don't just watch. They race. Compete. Return with colleagues. Bring friends. That's exactly why brands love what we do.
Completely Managed
Delivery. Setup. Operation. Pack down. We handle everything so you can focus on your guests.
Nationwide
From London exhibitions to countryside weddings, we travel across the UK bringing our racing experiences wherever they're needed.
People Buy Craftsmanship.
So here's what goes into every event.
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18+
Events Delivered
★★★★★
Google Rating
100%
5-Star Reviews
UK
Nationwide Coverage
Every event should feel personal.
We deliberately take on a limited number of bookings so every client receives the same attention to detail we'd expect ourselves.
From the first phone call through to the final race, our aim is simple:
Create an experience people are still talking about long after the event has finished.
Let's Build Something
Brilliant Together.
Whether you're planning an exhibition stand, corporate event, wedding or product launch, we'd love to help create something people won't forget.
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