What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Have you worked with major brands before?

Yes — we've delivered bespoke activations for Amazon Fastforward, Porsche, and other leading brands, including an international activation in Rome.

Can you build a fully custom track themed around our brand?

That's exactly what we do. Custom cars, branded scenery, themed circuits — everything is designed to reflect your brand world from the ground up.

How far in advance do we need to book?

For brand activations we recommend as much lead time as possible — typically 4–8 weeks minimum — to allow for design, production, and custom builds.

Do you offer exclusivity for our event?

Yes. Every setup is bespoke and we only take one booking per event date, so your activation is completely exclusive.

Brand Activation

Adrian Flux x Fluential Influencer Party

26 August 2026

All events

Location

Engine Rooms, London

Objective

Brand Immersion

Duration

1–3 Days

Visitors

Hundreds–Thousands

The Brief

What They Needed

We hosted a fastest lap competition for Adrian Flux as part of their summer influencer party at the Engine Rooms in London — a really cool venue. We created bespoke scenery including a 3D model of the Adrian Flux Waterfront bar/club, some Adrian Flux banger cars as a nod to their Kings Lynn track, a 3D-printed gantry, and standard branding across the pits and spectator stands. 1,759 laps were completed across the event with prizes for the fastest drivers.

The Solution

What We Delivered

A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.

The Results

What Happened

→Crowds gathered throughout the event
→Continuous queue of participants
→Highly engaged audience
→100% five-star feedback

FAQ

Hiring Scalextric for a Brand Activation

Inspired by This Event?

Get in touch for a free, no-obligation quote. We'll design the perfect bespoke Scalextric experience for your event.

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