The Classic Motor Show wanted a high-footfall interactive attraction for the 2025 show at the NEC Birmingham — something that would complement the motorsport atmosphere and appeal to visitors of all ages.
We supplied our Signature Digital Track with themed motorsport scenery, live timing screens, and an interactive leaderboard competition, designed to draw attention from across the venue.
The circuit became a visual attraction within the show, drawing constant crowds. Guests were invited to step up, take control, and compete for the fastest lap of the day, with a continuous flow of interaction throughout the event.
A high-footfall interactive feature that blended seamlessly into the wider motorsport atmosphere while standing out as one of the most interactive attractions on display.

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