What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Can you operate in a marquee or outdoor tent?

Yes — marquee and festival events are a core part of what we do. Our equipment is designed for these environments and we've operated at everything from glamping weekends to large outdoor festivals.

How many guests can the track handle at once?

Our standard setup accommodates 2–4 drivers racing simultaneously, with a continuous queue format that keeps the energy high throughout the event.

Do you manage the event from start to finish?

Yes. We handle delivery, setup, hosting throughout your event, and full pack-down — completely hassle-free for you.

Can you cater for large-scale events with high footfall?

Absolutely. We've managed events with hundreds of guests across multi-day formats and can advise on the best setup for your expected attendance.

Marquee Event

Amazon Fastforward 2026

20 May 2026

All events

Location

Rome, Italy

Objective

Event Entertainment

Duration

1–3 Days

Visitors

Hundreds

The Brief

What They Needed

For our first-ever event abroad, we drove a total of 2,636 miles to Rome to deliver a bespoke Scalextric racing activation for Amazon Fastforward! Working under very strict corporate branding guidelines, we precision-engineered a digital racing circuit that perfectly blended corporate identity with high-octane fun. The custom track featured crisp "GEOTAB Grand Prix" and Amazon branding flawlessly woven into the trackside structures. But the real showstoppers were on the starting grid: a fleet of fully custom-painted and liveried miniature Amazon trucks, bringing a unique logistics twist to the race. It was an incredible experience taking our interactive entertainment international, proving that no matter how strict the branding or how long the drive, we deliver unforgettable event experiences.

The Solution

What We Delivered

A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.

The Results