What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Have you worked with major brands before?

Yes — we've delivered bespoke activations for Amazon Fastforward, Porsche, and other leading brands, including an international activation in Rome.

Can you build a fully custom track themed around our brand?

That's exactly what we do. Custom cars, branded scenery, themed circuits — everything is designed to reflect your brand world from the ground up.

How far in advance do we need to book?

For brand activations we recommend as much lead time as possible — typically 4–8 weeks minimum — to allow for design, production, and custom builds.

Do you offer exclusivity for our event?

Yes. Every setup is bespoke and we only take one booking per event date, so your activation is completely exclusive.

Brand Activation

Classic Ford Show

Client: Classic Ford Show

All events

Client: Classic Ford Show
Event: Classic Ford Show
Location: South Of England Showground
Date: May 2026
Event Type: Car Show Brand Activation
Service: Bespoke Themed Scalextric Experience
Track: Signature Digital Track

The Brief

What They Wanted

The Classic Ford Show wanted an interactive attraction that would complement the motorsport atmosphere of the event and appeal to visitors of all ages — from lifelong Ford enthusiasts to younger guests discovering classic motorsport culture for the first time.

Our Scalextric Setup

What We Supplied

We designed and installed a highly detailed digital Scalextric circuit inspired by historic touring car and rally racing, featuring iconic Ford race cars, realistic pit lane scenery, spectator areas, live timing screens, branded race infrastructure, and an interactive leaderboard competition.

The Racing

What Happened

The circuit became a visual attraction within the show, drawing attention from across the venue. Guests were invited to step up, take control, and compete for the fastest lap of the day, with a continuous flow of interaction and engagement throughout the event.

The Result

The Outcome

A high-footfall interactive feature that blended seamlessly into the wider motorsport atmosphere while standing out as one of the most interactive attractions on display. Visitors returned multiple times to improve their times and challenge friends.

FAQ

Hiring Scalextric for a Brand Activation

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Planning a Car Show Brand Activation in South Of England Showground?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

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