What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Have you worked with major brands before?

Yes — we've delivered bespoke activations for Amazon Fastforward, Porsche, and other leading brands, including an international activation in Rome.

Can you build a fully custom track themed around our brand?

That's exactly what we do. Custom cars, branded scenery, themed circuits — everything is designed to reflect your brand world from the ground up.

How far in advance do we need to book?

For brand activations we recommend as much lead time as possible — typically 4–8 weeks minimum — to allow for design, production, and custom builds.

Do you offer exclusivity for our event?

Yes. Every setup is bespoke and we only take one booking per event date, so your activation is completely exclusive.

Brand Activation

Howdens TradeFest

Client: Howdens

All events

Client: Howdens
Event: Howdens TradeFest
Location: Southport
Date: October 2025
Event Type: Trade Show Brand Activation
Service: Bespoke Branded Scalextric Activation
Track: Signature Digital Track

The Brief

What They Wanted

Howdens wanted a footfall-driving attraction for their stand at TradeFest in Southport — something that would draw visitors in, keep them engaged, and create natural conversations with their team.

Our Scalextric Setup

What We Supplied

We supplied our Signature Digital Track with branded trackside signage, live lap timing, and a real-time leaderboard, designed to fit the stand footprint and give the team a natural reason to capture details.

The Racing

What Happened

The competitive element drew visitors in from across the show and kept them at the stand for longer. The leaderboard sign-ups and fastest-lap competition created natural touchpoints for lead collection.

The Result

The Outcome

A busy stand that stood out from the surrounding exhibitors — the track turned passive footfall into genuine engagement and lead generation.

FAQ

Hiring Scalextric for a Brand Activation

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Planning a Trade Show Brand Activation in Southport?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

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